Web Design Project Plan Checklist

Shaun M. Johnson Clients, Custom Web Design, Featured, Personality, Web Design, Wordpress Web Design, Writing

  • Planning and Analysis
  • Designing
  • Building
  • Testing
  • Implementation and Launch
It is impossible to design a Web site that will effectively meet the client’s needs until you determine exactly what those needs are.

PHASE 1: Planning

(Client-focused Collaborative Brainstorming)
  1. Determine site goals:(use Active voice) (ie. achieve, increase, provide long-term customer service, build lifelong customer relationships)
  • What is the site purpose? (place in order of importance, re-prioritize)
  • Provide information about the product
  • Sell a product
  • Increase brand recognition
  • Provide help or operational instructions
  • Any other goals that come to mind?
  • What would the client like to accomplish with the site?
  • What is the client’s vision for the site?
  • Develop a one-sentence purpose statement
  1. Identify the target audience: (Knowing the target audience helps with choosing colors, fonts, and content wording)
  • Who would they most like to use this site?
  • Considering the client’s goals, who is most likely to use this site?
  • Create a user profile (refers to the target users group, not an individual)
    • Age range
    • Gender
    • Educational Level
    • Economic Situation
    • Geographic Location
    • Primary Language
    • Ethnic Background
    • Other unifying characteristics of the target audience (ie dirt bikes, diabetes, club music)
  1. Conduct Market Research:
  • Review sites that target the same audience
  • Review sites that have similar purpose
  • Review sites with similar goals and vision
  1. Create End User Scenarios:
  • Based on all the research, create detailed descriptions of potential end-user scenarios

PHASE 2: Planning

(Information Architecture)
  1. Create Information Architecture
  • Create a Flowchart and site structure
  • Determine what the site needs to do
  • Gather all existing content (including brochures, flyers, articles)
  • Determine Logical categories of content/information (Main categories for site navigation)
  1. Determine Aesthetic Design
  • Create a site concept and metaphor
  • Consider accessibility issues
  • Select a color pallet and fonts
  • Determine the graphic style (consistent look throughout site) and graphics
  • Sketch the layout (balance and white space; rhythm and unity)
  • Check the design for logic
  1. Create Layout
  • Create comps for the final aesthetic design
  • Draw a visual representation of potential layouts
  1. Final Review and sign-off
  • Review information architecture for logic, including site structure, navigation and content
  • Review final design for consistency to ensure that it reinforces site goals and purpose.